THA GOD’S HONEST TRUTH
Do you know Lenard McKelvey? You may know him better as Charlamagne tha God.
Charlamagne is back and bigger than ever from radio to your tv on Friday nights (make room late-night!). We combined projection mapping with color gels to capture his raw, uncensored, unapologetic tone. To highlight his evolution and future forward style of the show, we harmoniously immersed him in a custom pattern by Laolu made specifically for Tha God’s Honest Truth.
This campaign was a huge undertaking touched by many, it really took a tribe.
Art Direction & Design: Paulina Niewinska & Hermes Arriola
VP: Angelina Battista
CD: Kerry Laster
Photography: Nick Francher
Finishing/Retouching: Jon Parr
Pattern by: Laolu
Logo Design: Brandon Lori
Supporting Designer: Annie Ng
Art Production Director: Trevor Morris
Senior Production Designer: Delano Franklin & Josh Smith
Project Manager: Trisha Novy & Ian Khan
THA GOD’S TAKEOVER
GALLERY
BEHIND THE SCENES
