SOUTH SIDE
SOUTH SIDE finds the humor in the every day struggles of Chicago’s working class. Our main characters, Simon and K, feel lighthearted and on top of the world in this shot. We let the space and bright blue sky capture the dreamy feeling of optimism, a side that is rarely shown and misrepresented in the news. This campaign extended to a Chicago takeover that accrued audience awareness and exposure.
Not a cloud in sight!
Art Direction & Design: Paulina Niewinska
Creative Director: Angelina Battista
Photography: Kwaku Alston
Key Art Retouching & Finishing: Jon Par
Gallery Imagery Retouching: Lucy Lott
Production Director: Trevor Morris
