THIS IS NOT HAPPENING

THIS IS NOT HAPPENING is all about storytelling. To capture the show’s premise, we shot the host, Roy Wood Jr., in a library enjoying a far from fictional tale about flatulence. We peppered in some additional comedic book titles in the regal, buttoned up setting of our key art.

Art Direction & Design: Paulina Niewinska
Creative Direction: Angelina Battista
Photography: Mattias Clamer
Production & Retouching Director: Trevor Morris